The key to building a successful plumbing business is in your marketing: if your potential customers do not know about your services you will lose out on key opportunities!
Marketing can sound like a challenge if it’s not something you have ever thought about before, however, it’s quite simple: Think of marketing as shaping the way you want your customers to view your business.
You’re about to learn five easy marketing tips that can help you increase your customer base, and you may surprise yourself as you may be doing some of these already!
Have A Plan
Half of the battle of growing your business is about understanding where you want to go:
- Take some time to learn about the market that you will serve.
- Figure out how your customers find you.
- Are they calling you because you have a shop with a neon sign and they recognise your name?
- Are they doing a Google search for plumbers and your name is first in the search?
- Create a plan based on your geography and customer demographic and invest in strategies that will appeal to that target.
Ask For Referrals
Word-of-mouth referrals are the best source of business – and this applies to service based businesses (like your plumbing business) more-so than other businesses!
The only problem is, they are sometimes hard to obtain! (read this article for some tips)
If you do a good job, your name and business may come up the next time one of your customer’s friends has a broken water softener system. If this happens, you an be sure that you are doing a good job, however, you may be missing some opportunities.
Your customers are just happy that you’re fixing their problem; so before you leave a job, ask them if they have any acquaintances with a plumbing project or problem: you may just be surprised with what opportunities come your way.
Look Out For The Customer’s Interests
Customers want to deal with honest service people – build trust with customers by recommending good products, even if they decide not to contract your services. For example, if a customer wants advice on finding the best water softener system, send them to The Water Softener Critic, or some other resourceful website.
If you’re looking out for their best interests when their water softener system breaks, you will start to see those word of mouth referrals calling you the next time they have a problem.
Offer Unique Value
Determine what makes you different from the other plumbers in your town and highlight that in your advertising:
- Will you make 24/7 house calls?
- Make sure your customers know you offer this (but be prepared to deliver).
- Have you installed a large number of a specialised type of product? – Market yourself as a plumber that specialises in this area of plumbing then!
It all comes down to having a clearly defined USP, and marketing it!
Above anything else you do, your customers will remember how you treat them. When you service a home or business, your demeanour and professionalism will set you apart from other local plumbers.
If you handle challenges with integrity and a pleasant attitude, people will appreciate your work and if a problem arises and you address it with the customer’s best interest in mind, people will remember your business.
Conduct your business with honesty and treat your customer’s well.
In addition to this, your website’s homepage is a great way to enhance your professional image. Does your website:
- Convey trust to your customers?
- Have a Clear CTA (call to action)
- Make it easy for users to navigate your site?
Keep the above 3 points in mind when designing your company website and your business should covert more customers than your competition. Here is an example of a great Plumbing company homepage: (Courtesy of The Pipe Relining Experts Sydney)
Clear Call-To-Actions and signals of trust
None of these tips require much more than some thought and planning, so If you’re willing to put just a little thought and effort into executing on the above suggestions, you will grow your business tenfold!
Make sure to revisit your marketing plan from time to time and give yourself an honest review. Adjust as necessary based on changes in your business structure or the economy. DO this and not only will your clients trust you, but so will google!